Audience

How do people make sense of and give meaning to cultural products?

 

·         Movie companies aim different films and artists at different target audiences, the do research to help them find out what people want to see and how to market their films and other promotional material.

How?

·         Surveys

·         Polls

·         Focus groups

·         Questionnaires

And more commonly

·         Blogs.

·         Social networking sites.

To share ideas, films and images to gain feedback.

Talking.

·         Researchers also set up test screening to gauge audience reaction to a film.

·         Get initial reactions and show your plans to people and see what they think.

·         Get regular feedback.

When an audience consumes a product, they bring many thing with them E.G.

·         Upbringing

·         Lifestyle

·         Culture

·         Attitudes

·         Education

·         Emotions

·         Knowledge

·         Expectations

Audience’s possible questions  

·         What do they do for a living

·         What videos have they seen

·         What experiences have they had

·         What class do they belong to

·         What is their cultural background

·         What genre of books and films do they like

·         What music stars do they like

·         What books have they read

·         What kind of an education have they had